Richmond Sub-Aqua Club (RSAC) is one of the most active dive clubs in London, based out of Pools On The Park, Richmond. With over 100 members and a busy BSAC diving programme throughout the year, they offer trips range of experience from international destination diving to UK trips from our own boat.

‍

However, the club had a problem, their website was outdated & difficult to use for the enquiring members. This created an issue, especially when the club wanted to attract new people to try diving and to join the club.

‍

The priority for this project was clarity and functionality. Firstly, we focused our attention on the sitemap, removing page duplicates and adding new essential ones. The content followed through. Since the brand has been established since 1986, I refreshed the logo to appeal to modern standards, and kept the light blue as a main colour through out the entire website. We also replaced previous multistep enquiry process with a on- click google form for the ease of both the user and admin on the backend side.

‍

I wanted the website to reflect the welcoming, supportive and friendly atmosphere that accompanies you when meeting the club members or doing a try dive for the first time. Soft layout, round corner and purposefully chosen imagery convey exactly these feelings.